Fidelity Bank Plc has announced the appointment of Chief Seni
Adetu, as an Independent Non-executive director of the bank.
Adetu, the immediate past Managing Director of Guinness Nigeria
Plc, according to a statement from the bank brings to the board, 30 years of
quality private sector experience having worked at the highest levels with John
Holt Plc, Coca-Cola International and Diageo/Guinness Plc in different
countries within and outside Africa.
He was at various times Managing Director of Coca-Cola, English
West Africa based in Ghana (2001); the first African Managing Director/Chief
Executive Officer and Executive Vice Chairman of Guinness Ghana Plc (2006),
Group Managing Director/Chief Executive Officer, Diageo East Africa based in
Kenya (2009) and until December 2014, Managing Director/Chief Executive Officer
of Guinness Nigeria Plc and Executive Chairman, Diageo Brands Nigeria.
Adetu has considerable expertise in commercial, financial and
governance best practices, gained from his experience with Diageo in the United
Kingdom (UK) and leadership development programs with Coca-Cola in the United
State (US). A great marketer, renowned for championing innovation in the fast
moving consumer goods (FMCG) sector, Adetu was named Runner Up Forbes/CNBC
Business Leader/CEO of the Year 2012 in East Africa
Founder/Group CEO of First Primus W.A. Limited, an upscale
Integrated Marketing Communications company, Adetu is a Leadership Coach and
facilitates on the Chief Executive Program of the Lagos Business School. He is
a Chemical Engineering graduate and an MBA holder (with specialization in
Marketing), both from the University of Lagos. He is married with children.
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